If I publish what I want, there is no getting around the need for multiple Web sites and multiple platforms. But this can easily lead to chaos. My Web presence is, in fact, a mess. It's tempting to rush in and fix it, but I've tried that before and only got a bigger mess to show for it. No, what I need is an architecture, not just for content containers, but also for process. Maybe that's a tall order, but stay tuned.