In general, be skeptical of arguments that there are fabulous savings in money and efficiency to be gained by “eliminating the middleman”. The phrase is a favorite with infomercial hucksters for a reason–it’s the sort of thing that sounds really plausible and intuitive. But in fact, since most people don’t like paying more than they have to for their goods and services, and producers do not willingly give up a share of the profits, if there’s a middleman in a market, he’s usually there for a reason.